The first issue of Point of View wants to examine the pros and cons between analogue and digital experience realm. Where are digital tools helping people in their everyday life? What kind of experience is only valuable in reality?

The main part of Point of View consists of Interviews which touch on the general theme of the magazine.

The city of London sets the scene for this experiment. First the city was visited only through digital media. After that a physical travel to London took place to experience it in reality. These two different viewpoints can be compared in collected Fragments.

1. Interviews with creative people from London who fit the theme of digital, analogue or both.
2. Digital Fragments are observations made while experiencing the city through digital media, while Analogue Fragments consist of personal memories from the actual journey to London.