Magazine for Culture and Design
Analog Electronic London
Analog Electronic London

Tell me a little bit about your label and the artists on it.

Analog Electronic London is run slightly different than a regular music label because we do everything in-house. We cut the records ourselves and the distribution and sale is done either via SoundCloud or through specific releases in record shops we work with. The label came about as an idea when I met a guy from Romania called Danny who is a street artist. As we got to know each other we found out that we both share a preference for lo-fi and minimal sound aesthetics. So we decided to do a few releases together and see where it goes from there.

We also got Monty the Fly and two up and coming french lads called Loop Exposure on the label and their sound is really fitting in with what we want to do.

What do you and your label-mates do for a living?

For me cutting other peoples orders for vinyl pays the rent and the label. Danny is a really famous street artist back in Romania and is also quite linked with the Romanian techno scene but he's not working full time in music. Monty the Fly does mixing and mastering services for other people besides his own productions. The guys from Loop Exposure are quite young and they're really picking up at the moment and want to pursuit a career in music.

What's your personal musical background?

I played the violin since I was three years old. Later I was also singing as a chorister in one of the Cambridge Chapel Choirs. When I was 14 years old I got an Atari 520 ST and started to write electronic music on that. I bought a pair of turntables and started djing with 16 and never stopped since.

What's the general notion behind Analog Electronic London?

The idea with the label is the balance between analogue and digital. For instance we sample something on to a cassette tape and it got so much hiss but if we than layer something really clinical and digital on top of it the two amplify each other. We're also using electronic devices and try to artificially humanize the sound through editing and shifting the elements just slightly off the grid.

The full interview is available in the printed issue of Point of View.

  1. Loop Exposure live @Rakya
  2. Original model with 512 KB RAM, external power supply, no floppy disk drive. The early models had only a bootstrap ROM and TOS had to be loaded from disk.
    Atari 520 ST
University of Applied Sciences Würzburg | Faculty of Design